“跟螺杆空壓機(商業模式(shì))相近的東西,像離心(xīn)空壓機、真空泵、鼓風機(jī)等,問題都不會太大,我們原有的模(mó)式(shì)就能做好;真正(zhèng)具有(yǒu)挑戰性的是螺杆膨(péng)脹機、冷媒壓縮機這(zhè)樣的産品,我們相當于是進入了全新的(de)領域。”
“For products with business model similar to screw compressors,including centrifugal air compressors,vacuum pumps,blowers,etc,it won’t be an issue because they fit our original mode perfectly.The real challenge comes from products including screw expander,refrigerant compressor,as they belong to novel market。
尤其是制冷這一塊,現在開山的做法還是“把(bǎ)壓縮(suō)機賣給人家,由人家去做系統。去(qù)年剛剛起步,大約銷售了500台左(zuǒ)右”。
Especially for refrigeration business,Kaishan currently“sales compressors in the market,leave the system integration business to be completed by others.We just started this business last year,with around 500 compressors sold”.
據不(bú)完全統計,目前國内至少已有2000多家公(gōng)司在做(zuò)制冷系統,其中絕大部分都不具備核心技術能力(lì),與國外品(pǐn)牌相比主要靠價格取勝。在這(zhè)樣的行業形勢下,手握(wò)颠覆性核心技術(shù)的開山要不要“前向一體化”去做系統?
According to incomplete statistics,there are at least 2,000 domestic companies providing refrigeration systems,most of them do not have the core techniques,competition with foreign brands therefore mainly rely on price.In this circumstance,should Kaishan,backed up with a revolutionary core technology,choose to provide“forward integration”system?
如果做的話,以怎樣的模式介入,勝算幾何?成了眼下令曹克堅頗為躊躇(chú)的問題。“這個産業有多(duō)大呢?開(kāi)利一年大概能做一百億美元,英格索蘭特靈也是一百億美(měi)元——這是(shì)一(yī)個比開山現在(zài)在做的産業大得多(duō)的領域。”曹稱,“這也(yě)正是‘誘惑’我們的地方!”
If the answer is yes,what kind of approach should Kaisha take?How many chances for it to win?This is what puzzles Cao Kejian the most at the moment."How big is the market?Carrier probably could generate ten billion US dollars revenue a year,so dose Ingersoll Rand Trane-which is much bigger than Kaishan achieves currently."Cao said,"This is what attracts us the most!”